The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn’t break the bank. What we ended up with was a floating popper with a reputation to catch the biggest of fish when all other baits fail to produce.

Thoughtful design details:
– The Cherry is injection molded in a proprietary ABS plastic, making it as strong and resilient as the bumper of your car.
-The baits two chambers are fused together using a sonic welding technology. This technology melts the two sides together using hypersonic vibrations, creating a finished bait that is strong and watertight.
– The through wire system thoughtfully runs in a closed channel down the belly of the bait, reducing the chance of sea water getting inside the bait.
– The still posture of the bait in the water is that of a floating dead bait or a bait struggling to take its last breath.
– We incorporated a low-tone rattle that drives fish out of their minds with anger.
– Internal X ribs give the appearance of scales to the outside finished bait but also serves to hide the cross braces that make the bait so tough.

Techniques :

The Cherry is a very versatile popper. To work the popper, I suggest fishing it opposite of what you are seeing: – If you have fish on the surface in crazy feeds, you want to work the popper slow with gurgling chugs and long pauses, keeping the bait in the strike zone longer to give the fish time to find your plug. – When there is little surface activity and you are searching for fish or marking fish deep, but not seeing them on the surface, you may want to make loud long splashes to get a fish’s attention to come to the bait and investigate. Its important to be random with your retrieve in each case. Vary the cadence and pause time to help increase your productivity with the popper.

CA PROP 65 WARNING